ULTIMATE Blond is a professional, dust-free pink hair lightener that lifts up to 9 tones while delivering a flawless cool blonde without yellow undertones. Enriched with Plex system, plant keratin, and amino acids, it protects the hair’s internal bonds during bleaching, reducing breakage and dryness. Perfect for all lightening techniques, from full head to balayage, it provides a stunning...

LumiMist is an ultra-lightweight dry oil spray that instantly smooths the hair and adds mirror-like shine without weighing it down. Infused with coconut proteins, it deeply moisturizes, softens, and protects against frizz and humidity. Provides thermal protection for styling with blow dryers, flat irons, or curling wands. The vegan, alcohol-free formula is suitable for all hair types,...

INSTALIFT Platinum 300ml is a professional acid hair treatment developed for blonde, grey, and bleached hair. Enriched with violet pigment (Violet 2), it neutralizes yellow tones, restores shine, and enhances softness. Powered by hyaluronic acid and hydrolyzed keratin, it repairs and hydrates the hair while sealing the cuticle. The result: smoother, cooler-toned, and more radiant hair with...

EXTREME Blond is a professional, dust-free bleaching powder enriched with Plex technology and a violet neutralizing pigment . It lifts up to 9 levels while protecting the hair’s internal bonds. Its advanced formula eliminates yellow and orange tones and is suitable for all lightening techniques. Ideal even for dark hair, it...

Supreme Blond is a professional dust-free lightener with bamboo charcoal that lifts hair up to 9 tones while neutralising yellow and orange undertones. The Plex technology in its formula protects hair’s micro-bonds during bleaching, preventing breakage and dryness. Bamboo charcoal detoxifies, strengthens, and regenerates the hair structure, leaving it healthy and shiny. Ideal for all...

InstaLift is a professional acid-based hair treatment that uses hyaluronic acid and hydrolyzed keratin to deeply hydrate, repair and smooth the hair. It seals the cuticle, eliminates frizz and enhances shine with a mirror effect. Ideal for all hair types, especially for dull, dry, frizzy, or damaged hair. Leaves hair silky, easy to style, and radiant. Use after color treatments to seal in...

Just White Bleaching Powder 500g is a professional-grade formula that lifts hair up to 9 levels, delivering pure, cool blonde tones without yellow hues. Its dust-free, protective formula ensures safer lightening while maintaining hair integrity. Ideal for full bleaching, highlights, or balayage techniques. Easy to use, non-irritating, and perfect for professional salons. Dermatologically...